Saturday, May 4, 2013

Episode 20 # Memory again !!

 
Continued to our next lesson, 


Memory is the essential part of the cognition which it is encompasses of acquired (encoding), stored, retrieved and we were also learned about the types of forgetting. According to the information processing model, it is consists of three ways namely; sensory memory, working memory and long term memory.

 In the sensory memory, the capacity memory is large which it can inferred with all of the sensory input are being encoded into the sensory memory.  Furthermore, there are two types of memory; echoic memory (auditory input) and iconic memory (visual memory).

 In comparison between both types, the shortest duration is from iconic memory with 0.5 seconds compared with three seconds respectively.

In terms of processing memory, there are eight types of attention; motion (the moving object are more likely to capture attention), size (the bigger, the better for an eye-catching), intensity (the bright, the better), novelty (the peculiar object), incongruity (objects or sentences that does not make sense), emotion (strong emotional association), personal significance (“cocktail phenomenon which there is a voice calling your name when you are having a function)  and social cues (social attraction).

As a conclusion, memory is the process involved in retaining, retrieving and using information about stimuli, images, events, ideas and skills after the original information is no longer present. It is important for dealing with day-to-day events. All of the exercises in the class illustrate the importance of memory for normal functioning especially encoding the information of the subjects during the final examinations.

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